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College of Science Internal

Our Graphic Elements

The banner used at the 2021 Fall Social hanging from Kidder Hall that reads "Welcome future science leaders!"

The Oregon State University brand has a number of graphic tools that make us instantly identifiable. When they're used consistently, these elements create continuity among families of materials.

Basic Patterns

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In their most basic form, graphic patterns are simple, subtle patterns that overlay other elements in a composition to create depth and texture.

Note: It's important that this graphic element be used subtly as a complement to the image, with its stroke weight never dominating the overall content of the photograph or the other elements in the composition

Although contextual graphics often follow a strict grid structure, they do not necessarily need to align with other elements in the layout. In fact, the composition is often better balanced by elements that do not align.

Contextual graphics must never interfere with the legibility of type. A simple solution is to remove sections of the graphics to create an open space for copy.

Contextual Elements: Custom

example photo

Contextual graphics can also be complex, both in content and meaning. They can relate directly to the subject matter, providing an additional layer of meaning. These custom graphics can also interweave with layers of type and images, creating compelling and dynamic designs.

Note: It's important that this graphic element be used subtly as a complement to the image, with its stroke weight never dominating the overall content of the photograph or the other elements in the composition.