Posting on Behalf of Oregon State Requires Specific Administrative Access
No less than two people must have administrative access to each account. At least one of those people must be a full-time (non-student) employee of OSU. This allows for better regulation of content and creates a backup if an administrator were to leave the University.
Managing Negative Feedback from Users
If our alumni, faculty, students or staff provide negative feedback, it is important to address the issue. For those that are very upset, give an option to connect offline and away from public view. If you have the ability to contact them directly, make sure to leave a response, in the public forum, so others don't assume the issue was ignored.
For minor grievances or complaints try to solve the problem publicly. Be apologetic, offer to help. Try to find a solution, but make sure to not overpromise or commit to something that cannot be delivered. Negative feedback happens, and it is an opportunity to demonstrate the value of your social network.
If you are unsure on how to respond to a specific situation, please reach out to the College of Science marketing team for help.
Privacy Laws
Use good judgment when sharing recognizable images and information on subjects. Do not include confidential information about the University, its staff, students or materials on any social media sites. All recognizable subjects in imagery must sign a model release form.
Copyright and Attribution
If you share external logos, images, videos, articles, messages or user-generated content, be sure to provide appropriate credit to the original creator.
Official Announcements
Announcements like University closures will come directly from the University’s main accounts, which College of Science accounts can reshare.
What to Do in a Crisis
In the event of an emergency or high-level announcement on or off campus, OSU asks that university-related accounts refrain from posting any content, and refer all followers to the @OregonState Twitter account for more information. Use this copy to direct traffic: “For updates on the current situation, follow @OregonState or visit oregonstate.edu. Thank you.”
Social marketing messaging guidelines
Purpose
We work to advance the College of Science’ mission: To advance science and build global leaders for a healthy people, living on a healthy planet, in a healthy economy.
Vision
Our messaging aims position the College of Science as a top leader in science education and research so that it becomes the first choice for science education, research funding and collaboration, and donor investment in Oregon and beyond.
We steward our team’s time and talent to support the following goals:
OSU Goals
- Preeminence in research, scholarship and innovation
- Transformative education that is accessible to all learners
- Significant and visible impact in Oregon and beyond
Dean's Goals
- Serve Oregon State’s mission
- Advance equity, justice and inclusion
- Student recruitment, retention and success
- Research and teaching opportunities for faculty and graduate students
- Fiscal health of the College
- Development and fundraising
Our responsibilities
Ensure that the image of the College and its strengths are being accurately, compellingly and professionally communicated so as to inspire confidence in the College's mission and vision.
Develop consistent and coordinated messaging/positioning strategies that meet the needs of our target audiences.
Target audiences
Primary
- Current students
- Prospective students – high-achieving
- Prospective students – diverse
- Transfer students
Secondary
- Internal audiences – science faculty/staff, OSU leadership
- Donors, alumni and friends
Influencers
- High school and community college counselors
- Professional science organizations
- Peer institutions
- Congressional leaders
Messaging
Our messaging derives from The College of Science’s mission, vision, and values.